Q1 is dead, long live Q2
Why, Q1 2010, you've looked better!
And may your CPM’s not suck.
A note regarding publisher revenue at the start of Quarters – buckle in for some turbulence. It’s common for ad buys to end when fiscal quarters end. Today is that day. Often, the last days of a quarter can seriously rock with high CPM’s and delivery, while the first days of a new quarter can be quite the opposite.
Be patient with your ad networks and advertisers – it’s the nature of the business and regular as the seasons (literally). And, yes, they all know that at the beginning of any quarter they’ll be on the phone with all of their publishers explaining the decline.
Nevertheless, let’s hope for an awesome Q2. Happy CPM hunting.
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