Yieldex – Another Ad Optimizer Enters the Mix
Rubicon and Pubmatic – you’ve got (more) company. Yieldex appears to have raised some eyebrows by winning the Amazon Web Services contest.
Yieldex was founded to “to address publishers’ growing needs for accurate forecasting of overlapping inventory and optimal campaign allocation…help publishers get more revenue from their premium inventory.”
It’s hard to say how they differentiate themselves from the growing cabal of ad aggregators, exchanges and servers. This is an increasingly crowded space, offering a dizzying array of options for a publisher to manage and optimize their inventory. Tread carefully and I hope to have more information on Yieldex soon.
